LSI Wallcovering, manufacturer of Versa Wallcovering, celebrates its 60th anniversary this year. Founded in 1955 as a wood veneer company, LSI began producing vinyl wallcovering in the 1960s. The Versa brand was initially called Vin L Fab as it was a workhorse wall surface for high-traffic commercial installations. The company gradually became a design leader and, in 1999, Vin L Fab was rebranded as Versa.
LSI Wallcovering, manufacturer of the Versa Wallcovering brand, has won the top international trade award of the World Trade Center of Kentucky. The Martha Layne Collins Award, named for a former Kentucky governor, is presented annually to companies demonstrating outstanding success in international business. One of the world’s largest wallcovering manufacturers, LSI Wallcovering supplies wallcoverings to 60 countries across the globe from manufacturing facilities in Louisville, Kentucky and New Albany and New Castle, Indiana. Former Kentucky Governor Martha Layne Collins (right) and Kentucky Economic Development Secretary Larry Hayes (left) presented the award to LSI Wallcovering CEO Phil Tarullo and LSI International Sales Coordinator Sue Sullivan during Kentucky World Trade Day, the largest gathering of international trade and business professionals in Kentucky.
Versa has a new look! The new tipcard container is really a box within a box. A smaller black linen box is placed on the bottom of the larger box for added reinforcement and durability. Made of heavy duty cardboard, the large box is wrapped in silver embossed, book binding material. The interior is lined in vivid green paper that references the accent color used in the Versa and Second-Look logos. Handles in the front and back facilitate easy lifting.
Versa was the first manufacturer to develop a tipcard box and move away from the industry standard of three-ring binders. The new box presents enhanced graphics and ergonomics. The size of the tipcards has been reduced so that more fit into the box. The new and improved Versa box with additional capacity does not take up any additional space on the shelf.
The Wallcoverings Association has presented its highest honors to Phil Tarullo, president, CEO and owner of LSI Wallcovering, which manufactures the Versa, Second-Look and Worldwide Wallcovering brands. The Allman Award is presented each year to a leader who has made a long-lasting, positive contribution that has helped to shape the future of the wallcovering industry.
A longtime advocate for sustainable manufacturing practices, Tarullo has led by example. LSI Wallcovering was one of the first to switch to water-based inks in the early ’80s, developed the first technology for recycling post-consumer wallcovering in 2006, and became the first manufacturer to certify to the NSF/ANSI 342 Sustainability Standard for Wallcovering in 2012. Tarullo was instrumental in the realization of the NSF/ANSI 342 standard, which was officially launched during his term as the Wallcoverings Association president.
Excepts from a Vinyl Institute Column by Terry Murphy, Education Manager, LEED AP BD+C
The most common questions I receive at trade shows like USGBC’s Greenbuild, and in my daily work presenting materials education to architects and designers all around the country, are about recycling. There is a perception among a few members of my audience that vinyl cannot be recycled, and that is simply incorrect. The reality is that vinyl is readily recyclable and this is a growing segment within the plastics and material recovery business. Recycling and recycled content in new products are top of mind topics today because recycling brings with it reduced demand for new materials, it recovers embodied energy and it reduces the demand for landfill space.
Versa Wallcovering’s Metro design has won a Reader’s Choice Certificate of Excellence from ha+d magazine. Winners of the global competition were announced at a reception in Hong Kong, where Versa distributor Tat Ming accepted the award. An international jury vetted the entries and selected finalists, which were posted online. Readers from Questex publications ha+d and Hotel Management then voted to determine the winners.
Wallcovering fell out of style several years ago but like most design trends, it has become popular once again. Design professionals are turning to wallcovering as a way to liven up spaces, protect wall surfaces, and add some drama with texture and imagery. Wall decor has come a long way since the cave paintings of our ancestors. VI consultant Terry Murphy discusses some of the latest trends and techniques making their way onto the market. Read more about the low cost, versatility, and durability of vinyl wall covering as well as the manufacturing techniques that provide unique texture and advancements in graphic design.