Versa Wallcovering

Buzz

Media Contact: Janice Hofmann | (404) 252-9429 | email

Mustard's Global Appeal

Yellow, in its many guises, is showing up all over the interior and fashion world these days. As a global color, it appears in ethnic textiles from around the world, combining seamlessly with turquoise, indigo, emerald green and the red family of hues from deep wine to coral. This sensibility towards folk craft and colors is interpreted locally and updated for each product end use, but the appeal of rich mixes of pattern and color is undeniable.

Happy to Sing the Blues

Blue is a perennial favorite. You’ll find it in conservative navy suiting, All-American faded denim, international indigo dyes, the turquoise of island waters, the purpled blue of heather and the palest blue hints in ice and bird eggs.  Every value and every hue is showing up in fabrics, interiors, carpeting and furniture. It is also making a strong appearance in accessories. Especially new is when multiple hues are shown together on one item. And those trend-setting Italians – always a step ahead – are dazzling in cobalt blue suits!  So, how does commercial wallcovering utilize this color family?

LSI Wallcovering Wins World Trade Award

LSI Wallcovering, manufacturer of the Versa Wallcovering brand, has won the top international trade award of the World Trade Center of Kentucky. The Martha Layne Collins Award, named for a former Kentucky governor, is presented annually to companies demonstrating outstanding success in international business. One of the world’s largest wallcovering manufacturers, LSI Wallcovering supplies wallcoverings to 60 countries across the globe from manufacturing facilities in Louisville, Kentucky and New Albany and New Castle, Indiana. Former Kentucky Governor Martha Layne Collins (right) and Kentucky Economic Development Secretary Larry Hayes (left) presented the award to LSI Wallcovering CEO Phil Tarullo and LSI International Sales Coordinator Sue Sullivan during Kentucky World Trade Day, the largest gathering of international trade and business professionals in Kentucky.  

Couture Wins ADEX Award

Versa's Couture has won an ADEX award from Design Journal Magazine.  Readers were drawn to Couture's plush look of pleated silk that never goes out of style. Inspired by the Delphos gowns of Spanish artist-designer Mariano Fortuny, this elegant wallcovering brings a high-end, sophisticated textile aesthetic to the wall.  

Versa's Metro Design Wins Award

Versa Wallcovering’s Metro design has won a Reader’s Choice Certificate of Excellence from ha+d magazine. Winners of the global competition were announced at a reception in Hong Kong, where Versa distributor Tat Ming accepted the award. An international jury vetted the entries and selected finalists, which were posted online. Readers from Questex publications ha+d and Hotel Management then voted to determine the winners.

Wallcovering Installers Visit Versa Plant

LSI Wallcovering, manufacturers of Versa Wallcovering, Second-Look Recycled Wallcovering, WorldWide Wallcovering and other major brands, recently hosted the National Guild of Professional Paperhangers. More than 50 NGPP attendees toured LSI's New Albany, Indiana manufacturing facility that supplies the company's worldwide markets. 

Urban Oasis Steeped in Structure

Angles, geometry, symmetry...all are part of the inspiration for the modern city chic effect of Urban Oasis by Versa. Structural elements are drawn from furniture, fabric and lighting as well as fashion for men and women. The crisp texture is highlighted by metallic washes of soft gold, rich bronze, cool silver, copper and white pearl, creating the appeal of an urban loft space. Matte finishes in neutral shades of taupe, cream, deep oxblood and navy are soft, yet play up the unique details and angles in Urban Oasis.  

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